Guides from the production team
Short guides on the decisions we help with every week. They do not sell anything: they set out how to choose, and what to ask for.
Each guide is written by the production team and marks what still needs a native review. They are meant to be read in a few minutes and to leave you able to brief a project better, whoever you hire.
If a decision you are facing is not covered, tell the studio and we will add it to the list. New guides are published when they answer a question that people actually ask and they are updated whenever the service they describe changes.
- chinese · 5 minSimplified vs traditionalChoosing between simplified and traditional Chinese for a project.Read
- subtitles · 4 minWhat is an SRT fileWhat an SRT subtitle file contains and when it is enough.Read
- localization · 5 minDubbing vs subtitlingHow to choose between dubbing, voice-over and subtitles.Read
- localization · 5 minLocalization vs translationWhat each one does, a worked example and when translation is enough.Read
- localization · 6 minMarketing localizationWhat to change and what to keep when a campaign enters a new market.Read
- localization · 5 minTranscreationWhat transcreation is, when to use it and how to brief it.Read
A decision not covered?
Tell the studio what you are deciding and we will say how we would approach it.
Contact the studio