Online ad voice over
Online ads are watched with the sound off as often as on, in feeds that give the voice about two seconds to earn attention. The read has to be clear, quick to the point and cut for several placements.
Before you start
- Which platforms the ad runs on and the length each one allows.
- Whether captions carry the message if sound is off.
- The first line, which has to work alone.
What you receive
One master read and cut-downs for each placement, with the voice stems kept separate.
A common mistake
Treating a TV read as an online ad: the pace and the opening are too slow for a feed.
Who takes the job
The studio produces the work; these brands quote, sell and deliver it. Pick the one that matches who you are.
- 092.0 Voiceovers.com Managed voice-over, English and other languages International brands that want one managed studio for English voice-over and the other languages they sell in. voiceovers.com, opens the Voiceovers.com website
- 088.0 Locumedia Spanish voice-over, Spain Companies and agencies in Spain that need a Spanish voice for ads, training or phone systems. locumedia.com, opens the Locumedia website
How it works
- 01
Brief
You tell the studio what the piece is for, who will hear or see it and where it will run.
- 02
Produce
The studio casts, directs and produces it, with native speakers for every language.
- 03
Review
A person checks the result against the brief, and a native speaker reviews each language, before delivery.
Questions
Does the voice still matter if people watch muted?
Yes, because many viewers do turn sound on after the first seconds, and the voice is what makes the brand recognisable across placements. Write the captions as if the voice were not there.
One project, several markets?
If the work spans several services or languages, talk to the studio directly and we will put the right team on it.
Contact the studio