Brand guidelines
Brand guidelines document how a brand looks and sounds, so that anyone, in any country, can use it correctly without asking.
Before you start
- Who will use the guidelines: staff, agencies or partners.
- The level of detail they need.
- Which languages they must be written in.
What you receive
A guideline document, with examples of correct and incorrect use, and the files to apply it.
A common mistake
Writing rules that nobody can follow because they are too long.
Who takes the job
This service has no separate brand: the studio takes it directly. Tell the studio what you need.
How it works
- 01
Brief
You tell the studio what the piece is for, who will hear or see it and where it will run.
- 02
Produce
The studio casts, directs and produces it, with native speakers for every language.
- 03
Review
A person checks the result against the brief, and a native speaker reviews each language, before delivery.
Questions
How long should brand guidelines be?
Long enough to settle the questions people actually have, and short enough to be read. Examples help more than rules.
One project, several markets?
If the work spans several services or languages, talk to the studio directly and we will put the right team on it.
Contact the studio