In 30 seconds
Say what the piece is for, who hears it, where it runs and in which languages; send the script or source, a reference you like and the formats you need. Missing items are asked for, not guessed.
The essentials
- Purpose: what the piece should make the listener or viewer do or understand.
- Audience and market: who they are and which country or region they are in.
- Where it runs: web, social, broadcast, phone line, training platform, event screen.
- Languages and accents: all of them, including whether a specific regional accent matters.
- Script or source: the final text, or the video or audio to localize, in its latest cut.
What improves the result
- Tone references: one or two examples you like and what you like about them.
- Names and terms: product names, acronyms and anything that must stay as written, with pronunciation if it is not obvious.
- Length and format limits: a time limit, a screen layout, a platform that fixes the file type.
- Deadline: the date you need it live, not just the delivery date.
What to leave to the studio
You do not need to choose the voice, the studio or the mix in advance. Say what you need; the studio proposes and explains why.
Quick answers
What if I do not have a final script?
Send what you have and say what is still open. The studio can start casting and tell you what must be fixed before recording.
Can I send a reference from another brand?
Yes, as a pointer to tone and pace. Say what you like about it, not just the link.