TV commercial voice over

On television the voice has to work with the picture, not against it. A good read lands on the edit, leaves space for the shot and keeps the same personality across every cut-down.

Before you start

  • Whether the voice appears on screen, or only narrates over picture.
  • The reference edit the voice will be timed to.
  • The versions the broadcaster asks for, including any legal or sponsor lines.

What you receive

A mixed track timed to the picture, plus the clean voice for later versions.

A common mistake

Recording before the edit is locked, so every picture change means a new session.

How it works

  1. 01

    Brief

    You tell the studio what the piece is for, who will hear or see it and where it will run.

  2. 02

    Produce

    The studio casts, directs and produces it, with native speakers for every language.

  3. 03

    Review

    A person checks the result against the brief, and a native speaker reviews each language, before delivery.

Questions

Can you record to a rough cut?

Yes, and it is common. Record to the rough cut, then re-time the lines once the picture locks. Keep the clean voice stems so that the final fit is a mix job, not a new recording.

One project, several markets?

If the work spans several services or languages, talk to the studio directly and we will put the right team on it.

Contact the studio
Choose a brand