Brand identity design
A brand identity is the system that makes a company recognisable: name style, logo, colour, type, imagery and voice, used consistently in every place it appears.
Before you start
- What the brand stands for and who it speaks to.
- Which touchpoints the identity must work in first.
- Whether it must work in several languages and scripts.
What you receive
An identity system with the logo files, colours, typography and usage rules.
A common mistake
Designing the logo first, before deciding what the brand is for.
Who takes the job
This service has no separate brand: the studio takes it directly. Tell the studio what you need.
How it works
- 01
Brief
You tell the studio what the piece is for, who will hear or see it and where it will run.
- 02
Produce
The studio casts, directs and produces it, with native speakers for every language.
- 03
Review
A person checks the result against the brief, and a native speaker reviews each language, before delivery.
Questions
What does an identity include?
A logo and its variants, a colour palette, typography, imagery rules and guidance for using them. We agree the list in the brief.
One project, several markets?
If the work spans several services or languages, talk to the studio directly and we will put the right team on it.
Contact the studio