Game localization

Game localization adapts the text, the voice, the humor and the culture of a game for each market. Voice and text have to match the in-game context, which translators rarely see.

Before you start

  • The context available to the translators, such as screenshots and notes.
  • The number of voice lines and characters.
  • The rating and cultural rules in each market.

What you receive

Localised text and recorded voice for each language, delivered in the game’s pipeline format.

A common mistake

Translating lines without context, so a joke or an instruction makes no sense on screen.

How it works

  1. 01

    Brief

    You tell the studio what the piece is for, who will hear or see it and where it will run.

  2. 02

    Produce

    The studio casts, directs and produces it, with native speakers for every language.

  3. 03

    Review

    A person checks the result against the brief, and a native speaker reviews each language, before delivery.

One project, several markets?

If the work spans several services or languages, talk to the studio directly and we will put the right team on it.

Contact the studio
Choose a brand