Explainer video voice over

An explainer voice leads a viewer through an idea in one to three minutes. It has to be warm, quick and clear, with the stress on the words that carry the point.

Before you start

  • Whether the video is animation or live action, since it decides the pacing.
  • The one thing the viewer must remember.
  • The reading level of the script.

What you receive

A voice track timed to the animatic or edit, with markers for each scene.

A common mistake

Writing for the eye: sentences that read well on paper but are hard to say.

How it works

  1. 01

    Brief

    You tell the studio what the piece is for, who will hear or see it and where it will run.

  2. 02

    Produce

    The studio casts, directs and produces it, with native speakers for every language.

  3. 03

    Review

    A person checks the result against the brief, and a native speaker reviews each language, before delivery.

Questions

Should the voice be recorded before or after the animation?

Usually before, to a locked script, so the animation can be timed to the read. Changing the script after animation is the most expensive correction.

One project, several markets?

If the work spans several services or languages, talk to the studio directly and we will put the right team on it.

Contact the studio
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