Radio commercial voice over
A radio spot has 15 to 60 seconds to make one idea stick, with nothing but sound. The voice carries the brand, so casting and delivery matter more than any other choice.
Before you start
- The exact length of the slot and whether a legal tag is read at the end.
- The voice the audience should hear: age, warmth, pace and accent.
- Where it will air, so the mix suits a car radio as much as a studio.
What you receive
Cut-to-length versions of the read, usually a 60, a 30 and a 15, mixed and ready for the broadcaster.
A common mistake
Writing 70 seconds of copy for a 60-second slot and expecting the read to be sped up.
Who takes the job
The studio produces the work; these brands quote, sell and deliver it. Pick the one that matches who you are.
- 092.0 Voiceovers.com Managed voice-over, English and other languages International brands that want one managed studio for English voice-over and the other languages they sell in. voiceovers.com, opens the Voiceovers.com website
- 088.0 Locumedia Spanish voice-over, Spain Companies and agencies in Spain that need a Spanish voice for ads, training or phone systems. locumedia.com, opens the Locumedia website
How it works
- 01
Brief
You tell the studio what the piece is for, who will hear or see it and where it will run.
- 02
Produce
The studio casts, directs and produces it, with native speakers for every language.
- 03
Review
A person checks the result against the brief, and a native speaker reviews each language, before delivery.
Questions
How many versions do I need for one campaign?
Most campaigns need the same read in several lengths and, if the copy changes by region, a version per region. Decide the lengths in the brief so the script is written for the shortest.
One project, several markets?
If the work spans several services or languages, talk to the studio directly and we will put the right team on it.
Contact the studio