Radio station imaging voice over

Station imaging is the voice of the station itself: promos, sweepers, liners and ids. It is produced in large quantities, with a consistent personality, and often updated.

Before you start

  • The station format and the personality that fits it.
  • The volume of pieces and how often they change.
  • Whether the voice also appears in music beds and jingles.

What you receive

A library of imaging reads, named and mixed so the station can load them straight into its automation.

A common mistake

Recording each liner in a different session with a different mood, so the station sounds inconsistent.

How it works

  1. 01

    Brief

    You tell the studio what the piece is for, who will hear or see it and where it will run.

  2. 02

    Produce

    The studio casts, directs and produces it, with native speakers for every language.

  3. 03

    Review

    A person checks the result against the brief, and a native speaker reviews each language, before delivery.

Questions

Can one voice record a full year of imaging?

Usually yes, in a few long sessions with the script planned in blocks. A named voice for the station is easier to keep consistent than several voices.

One project, several markets?

If the work spans several services or languages, talk to the studio directly and we will put the right team on it.

Contact the studio
Choose a brand